The impact of Artificial Intelligence on companies in Latin America
Artificial Intelligence has emerged as a powerful technological tool with the potential to transform various aspects of our lives. In the business world it is possible to identify numerous opportunities for the growth and strengthening of companies.
In this exploration of the topic, we will examine in detail the impact of Artificial Intelligence on companies in Latin America, highlighting its benefits, challenges and the future landscape that is in view in this era of digital transformation specifically for areas related to customer relationship management.
Nowadays, in the context of the Latin American market, the use of artificial intelligence is at one of its best moments, according to the study carried out by the consultancy firm Frost & Sullivan, entitled “Improving the customer communication experience”, revealed that 21% of companies in the financial industry in Latin America already use chatbots and virtual assistants to communicate with their customers, for those organizations that wish to influence areas such as Customer Experience and management of relationships with its users.
The last decade has been decisive for humanity, because we talk about the digital era that has transformed the way in which we interact, communicate, work and consume information. Based on the promotion of AI in a CRM system, this will make it possible to enhance the efficiency and effectiveness of customer relationship management strategies. In this sense, it is possible to specify different and useful advantages such as:
- Automate processes:
Artificial intelligence allows robots to perform repetitive and routine tasks automatically and without human intervention. - Reduce time spent on data analysis:
It allows the analysis and exploitation of production-derived data to be carried out in real time. - It improves decision-making both at the production and business levels:
By having more information in a structured way, it allows each of the managers to make decisions in a faster and more efficient way. - Improve customer retention and loyalty: AI can help predict and detect signs of customers at risk of abandonment, allowing companies to take preventive measures to retain them.
However, although the impact and relevance offered by Artificial Intelligence in Latin American organizations turns out to be quite profitable, there is the main challenge, which, as stated by Rodolfo Soria, CEO of Digevo, is to achieve a full adoption of AI that involves specialized human talent, investment in infrastructure and the necessary technological products, but above all, connectivity and cultural adaptation of these new technologies.
Just as connectivity brought with it the platforms, AI will bring a new business architecture, more proactive, flexible, productive, intelligent. More attractive to new talent. It's up to us to be part of this new generation of companies in Latin America.
Here begins the end of the chaos.